Attract More Traffic to Your Website, Use the Right Title

Written by Ricardo d Argence

Sunday, 07 September 2008

by RicardodArgence

The title of a website is of high importance and many people overlook their website's title. People will only look at websites that contain something that pops out at them, keep that in mind when coming up with a title .

The title is what attracts people to your website and tells them exactly what you have. It needs to also be a good title that will rank high in the search engines, this way your website will pop up more often than others when searched. You need to take time and consider the title in all its entirety. You want to be sure the title tells your prospective clients, exactly what you can offer them while at the same time making it Web friendly for the search engines.

You don't make your website title just the name of your company because that will not tell people what you can offer them or entice them to clicking on your website. Take for instance if you're looking for discounted pet food and you come across a site called Joe's pet shop, chances are you won't click on that website. You'll click on a website that says in the name, discountedpetfoods as it tells you exactly the product are looking for is what they carry.

When selecting a name for your site remember to use related keywords. Keywords are the words that are used in when someone does a search with a search engine. As an example, if you're searching for bargain dog food, don't put in Joe's pet shop when performing your search. The only thing to call it would be, cheap dog food.

Your title should also have keywords towards the beginning, so search engines will rank it better. Some people even consider putting in the main keyword twice. That can be a little tricky to do as you don't want to sound redundant but it is possible to do it. You can promote your dog food as offering the best discount on the Web. When each key word is used more than once it becomes repetitious, and sounds more like a statement.

Make sure that you have a catchy title that will get people to want to see what your about. The less persuasive your title is the less traffic you will have. You must try to communicate the gist of your message in no more than sixty-five characters. Search engines generally have a limit on the length of the title that shows in their search engine results. Google only shows the starting 60 to 66 letters so this is why it is necessary to be sure your most important statement takes up as small an area as it can.

It isn't a good idea to include secondary keywords in your title. These can be used on your main page with ease so save your title for what is really important. You need to keep it short and sweet. You don't want to sound like one of those phony sales people, like, but wait.. there's more if you call in the next 5 minutes!

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