| Using Cofs To Evaluate Your Logo Design | | Print | |
| Written by Stephen Grisham, Sr. | ||||||
| Tuesday, 30 December 2008 | ||||||
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Although web design has become something that is very mainstream that most people with a computer can do, it is not always the best option for companies. Hiring a professional web design company to create a logo for you allows you the option of delegating an important aspect of your business to professionals, therein giving you better results.
Although web design has become something that is very mainstream that most people with a computer can do, it is not always the best option for companies. Hiring a professional web design company to create a logo for you allows you the option of delegating an important aspect of your business to professionals, therein giving you better results. When hiring a professional to design a logo for your business, you need to be able to evaluate the end result to make sure it will suit your company. You can use the COFS system to help you determine whether the logo design is right for your business. The letters COFS stand for color, originality, font and size. The first consideration is color. If you are using color in your logo, make sure the color you choose grabs the customeras attention. Red and blue are popular choices for logo colors. If your business is one that is naturally associated with a certain color, itas a good idea to use that color in your logo. For example, the logo for Sunshine Day Care just wouldnat look right without yellow. Besides choosing the right colors, you should also make sure your logo looks good in black and white. There will be many times that you will want to run ads in print publications where color costs extra, so look at a black and white version of the proposed logo design and be sure that it appears crisp and clean without the color. The lettering in the logo needs to be the right style to reflect the desired image for your company. Keep in mind that fancy, script fonts tend to give a more feminine image and boxy, square fonts present more of a masculine image. There are many specialty fonts available that will give a different feel to the logo. You should also look at the logo in a variety of different sizes. Some logos look better small; some look better if they are larger. Youall want to try to use something that will look good no matter where you put it, whether itas on a T-shirt or billboard, or of course, on your website. Finally, make sure your logo is original. This is actually a two sided rule. Fist, you do not want a logo that will be mistaken for another company. If you are going to pay for advertising you want to be sure people know the company that is being advertised for. Second, you want a logo that is going to stand out and grab peopleas attention. The letters COFS, which stand for color, originality, font and size, can help you remember the four qualities you need to evaluate when choosing your logo design. If you follow these guidelines, youare sure to choose a logo that will give your customers just the right impression of your business. Article Author: Stephen Grisham, Sr. is a Staff Writer for InfoServe Media, a Houston Web design business that provides custom web design. Visit today, or call 1 (800) 838-2203 for a free quote.
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| Last Updated ( Saturday, 21 August 2010 ) | ||||||
